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About Us

PLOT was founded back in 2019 with a simple mission:

To source and roast unique and interesting coffees, building an equitable supply chain based on long-term relationships.

Despite starting a business just before a global pandemic, we somehow made it work, and today service some of the country's most quality-focussed coffee shops and businesses.

Over the years we've grown from a one-person operation into a team of experienced coffee professionals, all guided by three basic principles:

  • Honesty
  • Consistency
  • Continuous improvement

We believe that the stories behind our coffees are important and will do our best to honour the hard work that goes into producing each and every one of them.

What's in a name?

People often ask us about our name and logo. We chose the word PLOT as it actually evokes a few different elements of our business...

  • PLOT (noun)

    A Small area of planted ground

    The plot of land where coffee is grown is an important contributing factor to its unique characteristics. Variety, altitude, soil composition, nutrition and climactic conditions all converge to form the first part of the story.

  • PLOT (noun)

    The sequence of events that make up a story

    A plot links all the elements of a story together and each stage of the coffee's journey shapes the final result. We source through long term relationships and roast our coffees respectfully, so that you can taste the story in every cup.

  • PLOT (verb)

    To locate (a curve) by plotted points

    Plotting temperature over time forms the basis of any roast profile. Each profile is carefully designed to emphasise the best qualities of each individual coffee, and is used to ensure that each roast is executed consistently, time after time.

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